We all remember about the old prehistoric Peer 2 Peer such as Napster, then e-Mule or Kazaa. It was free, quick and secure. You could download a song in a few minutes or even a few seconds for the most available ones. You could even dowload films. The only thing is you sometimes had not to be to demanding as the quality wasn't always there. This system of "The sky is the limit, go on, download whatever you want" found a decline with new legal rules on the Internet. So now you can be easily found and punished for illegal downloading.
This is the time some brands choose to break into the downloading market. There was indeed a gap to fill. Buy my product and get a song to download for free. How simple and quick is that? Here is a good example with Pepsi.
This ad lies on two main themes : the 'prosecution' of the downloading kids (who look like angels in the ad!) and the new freedom Pepsi gives them. Get a Pepsi and recover your freedom. What else?
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